Brands
Asian Football Confederation rebrands flagship competitions via FutureBrand Australia
Zanda Wilson | mumbrella.com.au
Stephanie Melodia of Bloom: Brand Makeovers: “Take into consideration the latest trends for relatability”
Fotis Georgiadis | thriveglobal.com
Carla Williams Johnson of Carli Communications: “Giving back”
Jerome Knyszewski, CEO of HeavyShift | thriveglobal.com
Emotional Design – The Difference Between Brands And Communities
by Varsha Rao , Preeti Mahajan | www.businessworld.in
Five Benefits of Working With an Outside (Virtual) Marketing Department
Designsite | www.designsite.com
Ad War: HUL Hits Back At Sebamed's Campaign, Says 'will Take Suitable Action'
Moneycontrol News | www.moneycontrol.com
Alex Rollins of Media Bridge: Brand Makeovers: “Branding is identity”
Fotis Georgiadis | thriveglobal.com
2021 is the year branded content will come into its own – here’s how CMOs can embrace it
Ottavio Nava | www.thedrum.com
Why 35-year-old biscuits brand Julie’s rebranded in the middle of a global pandemic
Shawn Lim | www.thedrum.com
New Chicago Fire crest on tap for 2021 – Soccer Stadium Digest
Kevin Reichard | soccerstadiumdigest.com
Today’s Office: Dark Horses’ Melissa Robertson on missing the intimacy of office work
Melissa Robertson | www.thedrum.com
Once again, NHL leads the way in selling its game – The Boston Globe
Kevin Paul Dupont | www.bostonglobe.com
It’s Time to Take Your Brand to the Next Level in 2021—Here’s How
Maleeka Hollaway | www.influencive.com
Middle Eastern Musicians All Set to Follow Marketing Trends From the West, Says Al Dubai Media
Alexander Maxwell | www.influencive.com
Samsung Initiates Consumer Branding for its OLED Displays in 27 Countries – Samsung US Newsroom
Samsung U.S. Newsroom A.H. | news.samsung.com
Council Post: Why Retailers Should Actively Nudge Consumers To Buy Online, Pick Up In Store (BOPIS)
Jim Barnes | www.forbes.com
Moving on: How marketers are rethinking customer journeys
By Marketing Week Reporters | www.marketingweek.com
I Want Her Job: The Brand Marketer Helping Byte Transform Thousands of Smiles
Olivia Hancock | www.byrdie.com
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Jeff Beer | www.fastcompany.com
See how General Motors updated its logo for only the fifth time in its history
E.J. Schultz and Hannah Lutz. | drupal.prod.adage.com
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Jeff Beer | www.fastcompany.com
Before You Trash GM's New Logo Remember That The Old One Kinda Sucked, Too
Jason Torchinsky | jalopnik.com
GM rebrands for Ultium EV future – New logo for a huge electric challenge
Chris Davies | www.slashgear.com
Pepsi banks on Super Bowl halftime marketing, won’t run separate in-game ad
E.J. Schultz. | adage.com
Dance, like nobody’s watching: how Defected Records kept the party going
Sam Bradley | www.thedrum.com
Online Commercials & Promos: Skincare Transformation Ad | Backstage
www.backstage.com | www.backstage.com